Tuesday, February 14, 2012

Being Creative With Business Cards

Many people debate how creative you should be with your business cards. Some say it's best to be simple and plain to show a no-nonsense approach but others argue that a card that displays your creativity and passion will impress upon clients your unique skills. There is no right or wrong way to design a business card, if it works it works. The industry you work in will have a lot to do with how creative you can be with your business cards but there are several options for creating distinct cards that will make a lasting impression with the people who matter.
If you work in banking or finance you will definitely be encouraged to present a subtle and professional looking card. These are not the industries for crazy designs, wild colors and cute tag lines but that doesn't mean you can be unique when designing your card. One option for making a stellar impression in button-up industries like stock trading and insurance is t use high quality metal business cards. Made from durable aluminum and brass these cards can be coated with silver and gold plating to present a business card that is stately, professional and deserving of respect. Maybe you need to work your way up the corporate ladder a bit before going for the high end metal look but gold and stainless steel cards are hard for people to dismiss or forget.
Realtors, florists and salon owners can be much more creative with their cards than people who work in finance. You don't want to be too zany and over the top with your design but it never hurts to add full color to a glossy business card to improve the look. Independent realtors and those belonging to a franchise can greatly enhance their cards with pictures of specific properties that are photo quality and feature colors that are eye-catching and make an impression. Florists and salon owners definitely want to impress upon clients their creative abilities and with a full color calling card you can do just that by adding unique designs and colorful logos that let people know creativity is your calling.
If service and repair is your business consider using high quality magnet cards that can be custom designed for plumbers, carpenters, electricians, HVAC technicians and other trades that focus on service. Magnetic business cards are perfect for service and repair since people can stick these cards to refrigerators, washers and dryers and other household furniture and appliances so the number of the repair person is right where you need it. Being creative with calling cards doesn't have to be hard, just find a business card design that is right for you and customize it to match your specific skills.

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